Investor Relations

Investor Relations

Fact Sheet


Fact Sheet

Invictus Trading FZE (“Invictus”) was established in 2014 in Dubai, UAE, as part of the initiative to focus on establishing a trading hub to supply raw materials to large manufacturers, with a focus on Northern African customers.

Since establishment, Invictus achieved immediate success in implementing its trading strategy, and captured a significant market share from large manufacturing corporates. Having established a stable and large anchor business, Invictus further expanded its business segments, diversifying into new areas, including: agro-food commodity trading, finished goods sales, and as a trading agent for engineering equipment. With the expanded focus, by 2021 Invictus grew its relationships to over 500 suppliers from more than 50 countries, and sold products to over 80 customers across 18 countries. These customer and supplier relationships span across various geographies, including: China, India, UAE, Saudi Arabia, Oman, USA, Australia, UK, Germany, Italy, France, Sudan, Chad, Ethiopia, Egypt, Pakistan, and Bangladesh.

Invictus has a clear objective of enhancing shareholder value by continuing to grow. It plans on further enhancing its product expertize and geographical reach to build its market share and to enhance efficiency and synergies in both sourcing and sales. It also continues to evaluate exciting investment opportunities to integrate further into product value chains and to also consider new partnership opportunities with strategic investors.

In a changing world, Invictus continues to explore new opportunities created, and remains focused on expanding a stable, resilient, and efficient trading business.

Our Global Network

Financial statements and Related documents

Financial statements and Related documents



Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,

Mr. Osama Daoud Abdellatif


Mr. Osama is a renowned businessman and the Chairman of DAL Group, with various businesses held across Sudan, UAE, UK, and East and North Africa. He joined DAL Group in 1975, originally as a salesman in Sudanese Tractors and rose to eventually becoming DAL Group Managing Director in 1985. Later he took over as the Chairman of the Board in 1989 (a position he holds to date).

Notable milestones under his leadership include: starting Sayga Investment Company, which is the market leader for wheat products in Sudan, established DAL Food Industries, Coca Cola bottling plant and manufacturer of other soft drinks, started Capo Dairy which is a market leader in processed dairy products, and started DAL Motors that now has exclusive dealerships with Mitsubishi and Mercedes. Other than his position with DAL Group, he holds various other board roles, including as the Chairman of Agricultural Investment Holding Company (Ethmar) Limited, Invictus Holding Limited, and Invictus Investment Company PLC.

Mr. Amir Daoud Abdellatif

CEO & Director

Amir is the CEO and Managing Director of Invictus Investment Company PLC and for Invictus. Amir joined DAL Group businesses in 1990 and was the pioneer in setting up and building Invictus business in UAE. Previously, he also served in a Directorial capacity at DAL Motors, Sutrac, and DAL Food Industries.

Invictus as the trading company, was set up in 2014. Based in UAE, the company manages: a) supplier relationships (procurement of raw materials) for African entities; b) customer relationships (sales of finished goods internationally); and c) other trading business in Invictus’ area of expertise. Since its establishment in 2014, Invictus has grown significantly under Amir’s leadership and now trades over AED 2.9Bn in top line and is a fast growing trading business with ambition to grow its product and geographic footprint further to become a major market-maker in its product areas.

Syed Basar Shueb


Sayed Basar Shueb has a distinguished and diversified executive management experience that includes several sectors in the UAE. Since 2000, he has been the CEO of Pal Technology Company, where he has been keen on its development and natural growth, as well as through acquisitions and mergers projects. In 2006, Mr. Basar established Cooling District Company, which is today an effective and reputable organization in the facility services sector.

He is member of the Board of Directors (Managing Director) of the International Holding Company PJSC, and also a member of the Board of Directors of Alpha Dhabi Holding PJSC. He is the Chairman and Board Member of a number of companies inside and outside the UAE, including the Chairman of the Board of Directors of Chimera Investment Company, Al Reem Finance Company, and Emirates Refreshments Company.